News & Resources

What Every Trainer Should Know About Mental Wellness

What Every Trainer Should Know About Mental Wellness

The Numbers Don’t Lie 94% of personal training clients regularly discuss nutrition, stress, sleep, and injury with their trainers. 78% of people prioritize exercise for mental and emotional well-being. 89% of peer-reviewed studies confirm a positive, statistically...

read more
More Than Just a Workout

More Than Just a Workout

When gyms closed in 2020, fitness professionals everywhere faced an impossible choice: pause their passion or pivot hard. For Jill Fininzio, founder of Ladies of MaxxFit, that moment became the turning point of her career. Instead of waiting for things to go “back to...

read more
Elevating Motivation in Today’s Fitness Industry

Elevating Motivation in Today’s Fitness Industry

The expectations, goals, and challenges your clients face have evolved dramatically. Today’s fitness participant is less motivated by scale-based wins and more invested in whole-person wellness. As a fitness professional, your role goes far beyond the workout floor....

read more
Stop Waiting for Permission

Stop Waiting for Permission

When you meet Tarnissha “Moe” Sass, you don’t just hear her words—you feel them. She brings energy, honesty, and deep compassion into every space she enters. Known as a Vision Strategist Coach for Women, Moe helps high-achieving women create lives that feel purposeful...

read more
The Power of Mindful Moments in Fitness

The Power of Mindful Moments in Fitness

As fitness professionals, we often focus on sets, reps, heart rate zones, and performance goals. But one of the most impactful tools we can add to every workout—whether in a group class or one-on-one session—is mindfulness. Mindful moments don’t require an entire...

read more
Consistency Protects Your Future

Consistency Protects Your Future

Mike has spent decades in the fitness industry—building businesses, mentoring trainers, and learning the hard lessons that textbooks rarely cover. His insights reveal what it really takes to build a sustainable career in personal training. Here are five powerful tips...

read more
5 Strategies to Work Smarter, Not Harder

5 Strategies to Work Smarter, Not Harder

Every fitness professional has likely worked with a client who just doesn’t feel like the right fit. On paper, it might look like an ideal match—the work is meaningful, the program is strong, and the potential for results is high. Yet something feels off. The truth...

read more
Resilience, Confidence, and Pilates

Resilience, Confidence, and Pilates

Rebecca West Hensinger has lived a life full of achievements—from Ironman triathlons to teaching Pilates, from winning Mrs. Pennsylvania to becoming a sober advocate. Through her journey, she’s gained insights that every fitness professional and enthusiast can learn...

read more
Growing Through Mistakes as a Fitness Professional

Growing Through Mistakes as a Fitness Professional

We’ve all heard that mistakes are essential for growth. In fact, most fitness professionals can probably name a few “career speed bumps” that taught them more than any certification or training ever could. Missed opportunities, tough client experiences, failed class...

read more
From Trauma to Trainer

From Trauma to Trainer

When Eugene Lloyd walked into a gym on August 28, 1993, he didn’t realize that moment would set him on a path from surviving a near-amputation to losing 120 pounds—and eventually helping countless others transform their lives. Today, Eugene is a personal trainer at...

read more
Kettlebell Training Tips

Kettlebell Training Tips

Master Phil Ross isn’t just a kettlebell coach—he’s a ninth-degree black belt, strength coach, and creator of the BodyBell Method. He’s trained everyone from special forces to clients in their 70s, and he’s seen a lot of mistakes and misconceptions about kettlebell...

read more
Busting 3 Strength Training Myths

Busting 3 Strength Training Myths

Despite decades of progress in fitness education, strength training is still surrounded by outdated myths that prevent people from getting started—or getting the most from their workouts. Whether you're a seasoned fitness pro or just stepping into your certification...

read more
Lessons from a Virtual Fitness Pro

Lessons from a Virtual Fitness Pro

When Dennise Jones started teaching fitness, she never imagined she’d one day run a virtual fitness business from her living room. But after years of in-person classes and client requests for online options, the pandemic became the push she needed to finally pivot. “I...

read more
Real Advice for Thriving in the Fitness Industry

Real Advice for Thriving in the Fitness Industry

Let’s face it: the fitness industry is full of passion, energy, and purpose—but it’s also full of burnout. Whether you're a personal trainer juggling clients, a studio owner trying to make the numbers work, or a group fitness instructor wearing way too many hats, the...

read more
How to Find Your Niche in Fitness

How to Find Your Niche in Fitness

The fitness industry is full of opportunity, but standing out takes more than just passion and a primary certification. Whether you're already a certified Personal Trainer or Group Fitness Instructor, finding your niche—your unique focus area—can help you attract...

read more
Fitness Beyond Strength and Cardio

Fitness Beyond Strength and Cardio

When we hear terms like flexibility, mobility, and balance, they’re often associated with older adults or recovery routines. But the truth is, these foundational components of fitness are essential for everyone—from athletes to weekend warriors to desk-dwellers and...

read more
Inside Our Group Fitness Instructor Certification

Inside Our Group Fitness Instructor Certification

If you love movement, music, and motivating others, group fitness is the perfect path to channel your passion. But enthusiasm alone isn’t enough to lead safe, effective, and unforgettable classes. That’s where a Group Fitness Instructor Certification comes in—and here...

read more
3 Ways Breathwork Can Enhance Your Fitness Sessions

3 Ways Breathwork Can Enhance Your Fitness Sessions

As fitness professionals, we often focus on reps, sets, form, and tempo—but there's a powerful tool hiding in plain sight that can deepen results, elevate the experience, and boost client engagement: breathwork. Conscious breathing techniques aren’t just for yoga or...

read more
5 Mental Wellness Benefits of Movement for Active Agers

5 Mental Wellness Benefits of Movement for Active Agers

As we age, prioritizing physical movement becomes more than just a strategy for maintaining physical health—it’s a powerful tool for fostering mental wellness. Exercise has long been touted for its ability to enhance mood, sharpen cognitive function, and reduce...

read more
3 Ways Live Training Sets You Apart

3 Ways Live Training Sets You Apart

In the ever-evolving world of fitness, staying relevant isn’t just a bonus—it’s a necessity. Whether you’re a seasoned pro or just starting your journey, investing in live fitness education is one of the most powerful ways to ensure a long, successful, and impactful...

read more
3 Benefits of Using the Magic Ring in Your Pilates Classes

3 Benefits of Using the Magic Ring in Your Pilates Classes

If you’ve ever gripped a Pilates Magic Circle—also known as the “ring of fire”—you know it’s no ordinary piece of equipment. Though it looks simple, this lightweight tool offers deep resistance and feedback that can completely transform your Pilates practice. Whether...

read more
5 Ways to Improve Your Cool Down

5 Ways to Improve Your Cool Down

A great workout doesn’t just start strong—it should end strong too. Your cool-down is the final impression you leave on your clients; when done right, it can transform how they feel long after class. Instead of treating the cool-down as an afterthought, use it as an...

read more
Building Your Fitness Career with AAAI/ISMA

Building Your Fitness Career with AAAI/ISMA

For over 40 years, the American Aerobics Association International (AAAI) and International Sports Medicine Association (ISMA) have been providing top-tier fitness education and certification. Whether you’re looking to get certified in personal training, group...

read more
0